The top secrets for running a successful nail salon business
Some of us get our nail art work or manicures done on a regular basis, at least once every one or two weeks! An attempt to make a manicure at home was a painfull agony, due to the lack of professional equipment or skills, for many in quarantine, back in the pandemic time. In fact, there are so many people during the pandemic say that they can’t wait to go to a great nail salon to do their daily manicure. Now that the pandemic is over, nail salon business becomes one of the best high-yielding investment of 2023.
But nothing comes easy, and not every nail salon business turns out successful! So the question here is, exactly how to run a really lucrative, and successful nail salon business? and what are the secrets for a successful nail salon?
Steps to build your nail salon business
- Stick to the basics of your nail salon
The basics are fundamental and imperative, beyond any others.
Gain experience in real time: before creating your own nail salon, you must have some professional knowledge in this area. And no, it’s not about the art itself, but about the business aspects. Talk to the owners of the nail salon and even the staff and try to understand how the business works. If you can work in a salon position as an intern or manager, it is even better, in which case, you can get valuable information about how things really work, like inside out. Getting real-time experience in any capacity can be valuable when starting your own business.
Choose the type of nail salon: to properly draw up a business plan, you need to finish your portfolio. Which nail salon would you like to work in? You can offer spa and manicure services as a stress relief treatment. Or, you could focus more on premium nail art and exclusively on nail service. Nail salon and hairdresser two in one suit is also a popular option that many popularly business owners choose. Start thinking about which nail salon you want first!
2. Structure of your business plan
Next, you need an action plan. Organize the different aspects of your business and plan each aspect in advance. This includes the initial finances, installation costs, the professionals you will need, the site you will work from and more. A well-structured business plan, in essence, should include everything.
3. Decide on the location of your nail salon
Think about a suitable place for your nail salon. Before that, find out where the best location is for you, either the place where you can easily find a good property at a reasonable rent or a commercial area with heavy traffic of people and also higher rent. For both sites, you need to follow certain protocols. Choose a place with a neat and clean atmosphere, and privacy from street noise is another factor, and you should also check whether it is suitable for commercial use.
The problem with this is that you need to be very careful when choosing a place. For example, a place near shopping centers, restaurants, theaters, etc. Residence permits, commercial space licenses and other factors are those that will come into force at a later stage.
4. Manage your money
To build any business, you initially need some capital. To do this, you can invest personally or look for external options. Commercial credit is a popular way to achieve this. If you have a solid business plan, it can be very easy to apply for a loan. You can also think about attracting independent investors.
To handle your finances, it is important to have a clear idea of your brand. Imagine it for approval of the loan and investors, or do the same with your own capital if you have a large budget.
5. Compulsory business licenses
In the United States, owners of nail salons need a permit or license to recognize their business as legal. If you want to open a nail salon, be sure to bring a cosmetology certificate with you. If you do not have a cosmetology certificate, start studying the cosmetology courses that you can take to get this certificate. The course curriculum is usually two years ; you can enroll and get a certificate.
Therefore, before opening a business in a nail salon, collect all the legal documents and prerequisites. To make sure of this, you can contact lawyers to better understand the rules. Residents of the United States must also apply for a personal identification number to register their business on the IRS website.
6. Creative interior furniture
When it comes to a fashionable nail salon, the way it looks from the inside will have a huge impact. However, your store should be not only atmospheric, but also functional. Here are some things you can use to creatively decorate your home:
Office or permanent offices
Manicure tables
Reclining chairs
There are sofas in the waiting area
Supply wagons
Seats with footrests
In addition, you can decorate the interior of your living room with some beautiful flower pots that hang from the ceiling to the bottom. You can even draw some frescoes that represent the culture of art. For a manicurist, anything that shows his creativity is an entrepreneurial move!
7. Assessment of hardware and consumer requirements
If you are going to open a professional beauty salon, you will definitely need some nail equipment and supplies from professional nail salon suppliers.
Besides purchasing from local stores, you can also shop online in some wholesale nail supply stores like amazon or ebay. But if you need nail art supplies with wider variety and lower cost, you can buy from some professional supplier in the industry, like Nail China, Nail Export (also known as Nail York) and so on.
Basic nail supplies can include nail gels, gel nail polish, or nail decoration like nail glitter, rhinestones, nail stickers and acrylic press on nails;
As for the tools, the necessary items include spacers for fingers and toes, nail moisturizers, nail scissors, towels, nail files, tampons and scissors. As for the equipment, your list may include Gel nail dryers, lamps, nail drills and other manicure equipment.
Write down even the most basic supplies to complete your inventory on time. You can turn to wholesalers to buy them at a lower price.
In addition, you can provide reading magazines in the hallway, hand cleaners and paper soap to maintain cleanliness. These little things can add a nice touch to your living room!
8. Market your nail salon
To promote your nail salon, use a creative approach instead of placing exclusively paid ads. People like to see what they will get when it comes to art. It is an Instagram account with nail art photos and videos can be the most impressive. Use customer photos and nail art template samples to advertise to the right audience.
For local marketing, ads and brochures can help people take a look at the new salon in their neighborhood. Try to maintain a good balance between paid advertising and organic access to your audience based on nail art and the services you offer. As for social media, if they see something they like, they will probably click!
Summary
In general, the nail salon business is a great investment for those who have the ability for creative nail art design, marketing and mangement. In fact, you don’t have to be good at the daily manicure task itself, like how to do a manicure or nail art yourself, but even the broader picture of the business, like scheming and planning. creative design and effective marketing is the top priorities, and with those ready, you can be more successful than the limit of your imagination.
Nowadays, going to a beauty salon is not just about taking care of yourself. People like to socialize in this space, hang out with friends, do manicures together or just enjoy the modern and graceful feelings in a large beauty salon. Various examples of successful nail business have been witnessed