There are many people who go out to learn nail art and run to start their own businesses, but they suffer from being a small entrepreneur and having no experience in salon operation. They are confused about the preparations required for opening a nail salon, simply put, they have no idea of where to start.
If that’s where you are currently, you absolutely should take a good look at this nail salon entrepreneurship strategy, which is full of real stuff!
Before we get down to details, let’s talk about the basic elements you should pay attention to,
1.Investigate your market, and do the market positioning.
Before deciding to open a nail salon, the most important step is to investigate the market, such as whether to open a shop in a bustling commercial street, a residential area with a high occupancy rate, or to cooperate with other beauty/hairdressing stores?
Do you want to locate the high-end or the terminal?Do you want to open your own independent shop or join a franchise store? 👈
2.Fund preparation and planning 💰
Whether it is an independent shop or a franchise store, sufficient funds are required.The average small nail salon costs about 100,000 yuan, and the store decoration and product supply need to be fully controlled by themselves.Brand franchise stores require a franchise fee of 40,000-50,000, but provide store equipment, decoration design drawings and free nail art training to reduce the initial investment. ✨
3.Nail shop business process 💫
The first step: entering the store;
the second step: introducing to the seat;
the third step: inquiring about the project;
the fourth step: the service process;
the fifth step: sales transaction;
the sixth step: late service;
the seventh step: post-customer summary;
the eighth step: learning from experience and further improve,
the nineth step: success. 🌷
4.Mental preparation 💓
Deal with various problems that may be faced after opening a shop, such as unsatisfactory decoration, insufficient number of manicurists, and the location of the store being not so satisfactory and marketing activities are not in place, etc., resulting in low turnover, small number of consumers, excessive positioning, etc. Therefore, you need strong psychological preparation, and that requires timely adjustment of strategies and active responses. 👌🏻
5.Nail art skills
The core competitiveness of nail salons is the comprehensive ability of manicurists. Professional technology and fashion aesthetics are the top weapons.
Whether the manicurist has these two qualities determines whether your customers will be satisfied, and thus would be diverted into a returning customer. And all of the above determines the flow of customers and revenue. It is recommended to hire a professional manicurist whose professional ability is strong enough to retain long-term customers.
Now let’s get down to details and analyse what steps are required to build a successful and lucrative Nail Salon
Let’s put it anotherway:
How to establish a nail salon and how to successfully run it?
To start a Nail Salon business, you must first understand the market. You need to use reverse thinking pattern to think about what consumers will pay attention to when they choose a nail salon. For example, when people search : Nail Salon Near Me, google may bouce back countless search results, and why should yours attract they eyeballs and become their final choice from all these competitors?
Here is a list of consumer psychology aspects that have undergone numerous market researchs,
- The professional level of the nail salon
- The service level of the nail shop assistants
- The decoration environment of the Nail Salons
- The ability and reputation of the manicurists
The major channels for customers to choose nail salons are as follows:
- Through their own detailed understanding and personal experience
- Through the introduction of the manicurist
- Through the introduction of friends
- By watching magazines, advertisements, and TV
- From the google search results when they search terms like nail salon near me
This means that whoever can satisfy most customers has the opportunity to enjoy a huge market.
Store location & Lease
Where is your nail salon? There are two issues related to site selection here, one is your capacity for the rent, and the other is the conditions of the shop.
For example, small and medium-sized nail salons require a small space area and can be located in high-rent areas with high traffic and developed businesses.
If you plan to build a large-scale nail salon, you must consider whether you can afford the high rent within a certain period of time.
In terms of leases, there are two types : fixed prices and percentages. The rent of the former is fixed, and the rent of the latter is lower, but the total income of the nail salon must be shared as a percentage.
For those who are starting a business for the first time, it is recommended to book a lease period of 1 to 2 years first.
Nail art tools / Nail Furniture and equipment
“If you want to do well, you must first make good use of your tools”” There are two types of tools needed to open a nail salon, one is consumables and the other is hardware.
Consumables include: primer, nail polish, Nail Gel, softening cream, bleach, nail polish thinner, nail essence, brightening oil, nail skin softener, polishing sponge, polishing sand block, press-on nails (acrylic nails) No. 100 polishing sand strip, No. 180 polishing sand strip, foot sand board, sand stick, nail sand file, nail scissors, soaking bowl, finger skin softener, push skin stick, finger skin pliers, nail massage oil, polishing file, nail oil series, phototherapy series, crystal series, jewelry series, painting series, nail art special pen, etc.
The hardware includes: nail table, nail seat, nail lamp, nail machine, etc.
attention!Professional products are as important as professional nail art technology.Especially for high-end nail salons, don’t just covet temporary cheap prices and lose long-term benefits.
Procedures and documents
The documents required to open a nail salon are：
- For the business license, go to the Bureau of Industry and Commerce to apply for it.The business license is equivalent to an individual’s ID card, and it will be used to apply for various qualifications related to the store, and it is also an important basis for proving the legitimacy of the nail salon.
- For the health permit, go to the health bureau to apply for it. As a service industry, nail salons, especially those that provide physical services to customers, will have direct and close contact with customers. Therefore, nail salons also involve the processing of health permits. Relevant employees are required to provide health certificates and related processing materials to the health department for registration and declaration. But of course, it depends on the policies of the countries and districts where the nail salons are opened.
- Tax registration certificate, go to the local tax and national tax departments to apply for it. Paying taxes is a legal obligation, and nail salons that do not have a tax registration certificate are illegal.
- For fire-fighting permits, go to the fire-fighting agency of the public security organ to apply for them.
Reserve (Extra Cost)
The reserve includes nail art training fees, the purchase of nail art tools, Nail Supplies, shop decoration fees, and the cost of various formalities and documents.
The cost of purchasing necessary products for opening a shop, such as primer, nail polish, phototherapy machine and other tools, is 2000-3000 dollars. Don’t buy too many goods at the early stage.
After running for a period of time, replenish the goods according to the actual demand of your store.
If the nail salon is a small and medium-sized shop, it is not recommended to buy too many high-end products. You can choose a small amount of high-end nail polish for the facade.
Funds required for various procedures and documents: the Bureau of Industry and Commerce handles the self-employed business license, and the handling fee is about a few hundred yuan; the Health Bureau handles the health permit and the medical examination at the epidemic prevention station, which costs about 500; in addition, don’t forget to pay taxes.
The decoration and purchase of workstations, tables and chairs are subject to specific circumstances. It should be done within 2k USD as a whole, and it will be adjusted later according to the situation.
Manicurist team formation
Be cautious in the recruitment of manicurists! The reason is that although there are currently many manicurists, there are very few who have truly undergone formal and professional training. They do not have systematic knowledge of manicure and have not undergone service awareness training.
It is recommended that investors in nail salons must recruit experienced manicurists as store managers; if you are the store manager yourself, it is recommended to go to a professional nail salon for further management experience.
Nail Salon Operation Management
In recent years, nail salons have sprung up all over the streets and alleys. The key point in how to stand out among the many nail salons lies in operation and management. Here are a few operational skills summarized：
- The technology and manicure skiils should be in place. This is what we have put so much emphasis on, actually, just too much.
- Choose the proper location of the store. The choice of storefronts must first meet the requirement of neatness, not being too close to greasy car repare, or recycling store etc, and the second is the daily people flow. It is best to choose a place with a large flow of people, such as a neighborhood or a shopping malls.
- Packaging image, nail salons are related to beauty, and the decoration should not be too casual. Moreover, the audience of nail salons is mainly women. Therefore, It is recommended to design a beautiful image and a unique decoration style according to the girl’s favorite.
- Channel publicity. Using various self-media platforms and beautiful packaging images, the store will be turned into an Internet influenster punch-in place, without worrying about the lack of traffic.
- The customer is God. Meticulous service will make customers feel cordial and earn a reputation in the industry.
- Promotional activities. Doing a discount promotion in the early stages of opening a shop and on holidays will make customers flock in and make your business more famous and a lot better in many ways.
- Introduce beauty items, and maximize your revenue! Most of the girls who come to do manicures pay great attention to personal maintenance. You can sell, say , a hand care item when doing manicures for customers; in the hot summer, you can also persuade them into considerting buying a foot care for customers coming to do pedicures. In the nail salon next to the office building and business district, most of the customers are office workers who sit in front of the computer for a greater part of the day. You can either give them a free shoulder and back massage, while trying to sell them eye soothers or electric massagers, or any thing, just think of items they might be interested in buying!